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News / Mar 05, 2020 / 5 min read

Learn about our leadership team this World Book Day

More often than not, something will always spring to mind when asked “what’s your favourite book?”. And it makes sense this question is asked on World Book Day

The genre you love reading the most in your spare time will tell a lot about you as a person. Whether that’s a romance, thriller, or autobiographical novel. By sharing this to others, it will help them get to know you better. As today is World Book Day, and the theme this year is “share a million stories”, we wanted to contribute by sharing ours. So we’ve taken this opportunity to profile our leadership team so you can find more our about them. You might even be inspired to take up one of their recommendations!

Abby Wilson, Head of Client Engagement

I’ve finally got round to reading Adam Grant’s book and I’m gutted I haven’t read it earlier. So far, it’s definitely one of my favourite reads of the year. It makes sense that it’s my World Book Day book of choice. He references real-life examples of successors throughout history, highlighting the pits and falls of their journeys. He also touches on the perseverance of what made each individual uniquely great and – most interestingly to me – the psychology behind it.

The book details an array of stories ranging from Da Vinci’s strategic procrastination when painting the Mona Lisa, to Dean Kamen’s invention of the Segway being the biggest technology flop of the era. It also covers how Steve Wozniak didn’t leave his job at Hewlett-Packard until 1977. Even though he started Apple with Steve Jobs 12 months before. It emphasises you don’t need to take the biggest financial risks to be successful.

There’s so much advice I’ve taken from this book and applied to my professional life. However the quote below is definitely the line that resonated with me the most. For my role, it’s so important to believe in yourself and back your own opinion. But you can never underestimate the importance of what you can learn from other people.


“Argue like you’re right and listen like you’re wrong.”

Originals, How non-conformists change the world –  Adam Grant


Kieran Blackstone, Commercial Director

Everyone talks about building productive cultures… very few make it as coherently tangible as the authors in “Tribal Leadership”. If you’re trying to influence cultural change in your business or, if like me, you have keen interest in social psychology then I highly recommend this book. The authors conducted years of study, interviewing CEOs, university lecturers, police and rehabilitation community heroes and 1000’s of company employees, to define five stages of tribal leadership, from gang culture to world shifting innovation.

I found myself relating different phases of my career to each stage (bar stage five, “life is great” where your results make history – although I’m hopeful!) and identifying with the frustrations of trying to coach each of the tribe states. It really helped me understand where these feelings came from and steps that can be taken to disrupt a stubborn culture. I was also able to use the tips from the book to identify areas of improvement for Tecknuovo to drive our culture of strong shared values.


“Without the leaders building the tribe, a culture of mediocrity will prevail. Without an inspired tribe, leaders are impotent.”

Tribal Leadership –  Dave Logan, John King, Halee Fischer-Wright


Charlotte Izard, Account Delivery Manager

After Brené Brown gave one of the most viewed TED talks in the world, she decided to turn it into a book. Brown dedicated almost all her adult life to prove that vulnerability is far from being a weakness, but is in fact a strength. She argues that it’s the birthplace of innovation, creativity and change.

Cultivating vulnerability in the workplace will help you embrace risk and uncertainty. Therefore, you will have a more innovative and creative mindset in the workplace. Since reading this I’ve started to make a conscious effort to allow myself to be vulnerable. Speaking up even when I am unsure, asking for help when needed, or simply saying “I don’t know”.

The Power of Vulnerability, Tecknuovo world book day


“If you’ve created a work culture where vulnerability isn’t okay, you’ve also created a culture where innovation and creativity aren’t okay.”

The Power of Vulnerability – Brené Brown


Kat Paines, Head of Marketing and Community

This book by Reshma Saujani was such a fantastic read. Starting with how elements of society cultivate different behavioural practises in different genders — commonly bravery for boys, and perfection for girls — it moves into personal examples from Saujani’s life and those of other women she spoke to. Showing that a conscious focus on being brave, rather than getting bogged down in an effort to be perfect, is both the best and most freeing way to be, also bringing with it the best results. Like anything else in life, the more we practice bravery, the more it becomes natural to us.

By the time I was finishing the book, I realised I had taken two main points from it. Firstly, perfection itself seems like a very boring thing to be aiming for! It is our desire to grow and better ourselves that makes us more interesting humans. Secondly, how important it is to just start. Building on the commonly used trope that “perfect is the opposite of good”, I’m regularly guilty of overthinking, telling myself that something isn’t ready to be launched, that there is always more to do to improve it. By having the confidence to start something, you allow yourself to work it out as you go, and tend to realise you actually were far readier for it than you were letting yourself believe.


“I’m not telling you to just try harder to achieve your goals. What I am telling you is not to let fear stop you from going after them.”

Brave, Not Perfect – Reshma Saujani


Gus Sargent, CEO

As an entrepreneur ‘elect’, I can’t look past Richard Branson’s “Losing my virginity”.  It has everything – highs, lows, and all sorts of risks that eventually pay off. When you look at Branson today he is still reinventing business and taking risks that ultimately keep his business fresh, keep the teams motivated, and keep the company at the top of the market.

As a company, Tecknuovo is very young, but we have reinvented ourselves more than a few times already. I believe it’s really important to keep pushing yourself and looking for new ways to add value in a competitive marketplace. This book is very inspiring and it is also a ‘non-business’ business book. You can get lost in it just like any fiction. This helps if your concentration span for self-help literature isn’t that high!


“Success for me is whether you have created something that you can be really proud of.”

Losing My Virginity – Sir Richard Branson



Join us on this years World Book Day by sharing your story and tagging us on Twitter @tecknuovo.

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